Workshop Session Four
Session Four
Tuesday, May 15, 15:15 - 17:15
I.4. Fair Trade, Cultural Heritage and Ecotourism
Key Issues: Ecotourism and sustainable production of handicrafts and traditional goods; Community-oriented guidelines for fair trade and ecotourism; Social, ethical and environmental responsibilities of travel businesses and travelers
- Arild Molstad, Journalist, Photographer, Film Producer & Tourism Consultant (Moderator & Presenter)
- Jennifer Marcy, Crafts Center Manager, The Crafts Center at CHF International - “Innovative Initiatives to Increase Market Access & Promote Artisan Entrepreneurship through Ecotourism and Fair Trade”
- Michelle Bachir, Trail Development and Promotion Coordinator, ECODIT - The Lebanon Mountain Trail project & Pascal Abdallah, Member of the Lebanon Mountain Trail Association - “The Lebanon Mountain Trail: Celebrating a Shared Heritage”
II.4. Architecture & Landscaping in Ecotourism
Key Issues: The role of ecolodges in enhancing ecotourism, empowering communities and promoting conservation; Providing ‘sense of place’ through green architecture; The importance of sustainable and responsible architecture and landscaping in ecotourism
- Hitesh Mehta, Landscape Architect, Edward Stone & Associates (EDSA) / TIES Board member (Moderator & Presenter) - “Authentic Ecolodges”
- Ferderica Miller, Architect, Permaculture Designer, GAIA - “Eco-tourism Projects in Norway: Some Examples for Cold Climates”
- Masaru Takayama, Executive Director, Japan Ecolodge Association (ECOLA) / TIES Board member - “The Latest in Innovative Technologies”
III.4. Ecotourism and the Media
Key Issues: Environmental journalism as means for promoting ecotourism and raising awareness of responsible travel; Lessons from (un)successful examples of projects, partnerships and creative ideas
- Richard Hammond, Columnist on eco-travel for the Guardian Newspaper/Founder, GreenTraveller.co.uk
- Tom Hall, Travel Editor, Lonely Planet - “Ecotourism and the Media - Opportunities & Challenges”
- Frances Figart, Green Travel Consulting / Editor, Modern Traveler, the global magazine for enlightened explorers - “Goodness Still Sells: The Media’s Role in Re-Branding Ecotourism”
IV.4. The Role of Ecotourism in Transforming the Travel Industry
Key Issues: Applying the principles of ecotourism in mainstream tourism; Lesson learned from ecotourism development and how they can be used to enhance conventional modes of travel & tourism
- Andrew Fairley, Chairman, Alpine Resorts Co-ordinating Council (Moderator)
- Glenn Jampol, President and Owner, Finca Rosa Blanca / TIES Board member
- Arthur DeJong, Development and Environment Resource Manager, Whistler Blackcomb - “Whistler Blackcomb Journey Towards Sustainability”
- Paula Arantes, Ecotourism Consultant and LEAD Brazil Project Manager - “Ecotourism as a corporate incentive and human resources development strategy
- Jan Peter Bergkvist, Director of Corporate Social Responsibility and Safety & Security, Scandic Hotels - “Scandic: Sustainability in practice”
